White Barn helps mid-size consumer companies harness the transformative power of digital and personalization to drive profitable growth in the restaurant, retail, and health & wellness industries.

Mark Berinato is a modern marketing executive who bridges the digital and physical worlds. He harnesses the transformative power of digital and AI to help people eat, work and live better. With a focus on experiential commerce, platform digitization, and employee tech innovation he enhances customer experiences, productivity, and speed, unlocking growth opportunities and driving competitive advantage.

As SVP of Digital & Marketing at CAVA, a leading Mediterranean fast-casual brand with 350+ locations and nearly $1 billion in sales, Mark doubled digital revenue by leading a comprehensive transformation. His achievements include rebuilding the e-commerce, data, and martech ecosystem for personalized experiences, reimagining the loyalty program, forging marketplace partnerships, optimizing digital merchandising, and transforming customer service with AI.

Previously, as VP of Digital Experience at Panera Bread, Mark drove $2 billion in digital sales and engaged 37 million loyalty members. He played a key role in the 'Panera 2.0' transformation, enhancing omni-channel experiences and introducing a subscription model. Mark's leadership was instrumental in Panera being named 'most innovative food and beverage company' by Fast Company in 2017.

Mark is known for his ability to unite and inspire teams through compelling storytelling, leading by the values of effort, generosity and joy. He believes hospitality is a universal language that connects people in today's fragmented world.